Airbnb's consistent rebrand focuses on the sense of belonging to a
Descrição
Airbnb unveiled a major redesign last week to market itself as a warmer and fuzzier corporation that seeks to make people feel like they can "belong" anywhere in the world. From a new logo to a redefined positioning and a new visual identity, this brand transformation is big, and so, I would like to take the opportunity to analyze it with you today.
Airbnb's consistent rebrand focuses on the sense of belonging to a community, The Branding Journal
AirBnB: Creating a world where everyone can Belong Anywhere
Airbnb: Developing 'Belong Anywhere' branding strategy
Airbnb's 2014 Rebrand a Business - Brandsonify
Branding: Mastering the Art of Building a Powerful Identity and Lessons from Leading Brands - crowdspring Blog
airbnb rebrand gives its community a sense of belonging
Rebranding Lessons From Airbnb, Instagram, and Google
How to rebrand Airbnb
Airbnb's 2014 Rebrand a Business - Brandsonify
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