Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum
Descrição
The hybridization of TV and digital in CTV is complicated due to nuances introduced by that blend that, when not accounted for, can compromise CTV’s promise.
![Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/668177/gold.jpeg?w=1280&ar=default&fit=crop&crop=faces,edges&auto=format)
Behind The CTV Gold Rush Is An Ad Ecosystem Finding Its Feet
![Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum](https://digiday.com/wp-content/uploads/sites/3/2021/01/executives_contract_tv-01.jpg)
Future of TV Briefing: The next phase of the TV upfront market
![Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum](https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2023-10/marsaeratech_guillaumedoriryfredlaluyaux_960x540.png?h=dcd3bcc2&itok=lImLA93J)
Tech Transformation Podcast Series
![Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum](https://bilyonaryo.com/wp-content/uploads/2023/07/DOT-throws-Gil-Chuas-DDB-under-the-bus-for-alleged-stock-video-use-in-Love-the-Philippines-campaign.jpg)
DOT throws Gil Chua's DDB under the bus for alleged stock video
![Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum](https://digiday.com/wp-content/uploads/sites/3/2018/05/robot.gif?w=150&h=150&crop=1)
Future of TV Briefing: What we talk about when we talk about TV
![Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum](https://nmgprod.s3.amazonaws.com/files/ae/b2/aeb2567a3e6858f3bf38781d6c03a522/cover_image_1685462705.jpeg.360x190_q85_crop_upscale.jpg)
Marketers blending DOOH, CTV to drive home campaign messages
![Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum](https://marketing-interactive-assets.b-cdn.net/images/sg/content-images/by_year_month/2023-march/macaan_called_out_green_practices_climate_week_2023.png?auto_optimize=medium)
Ad networks slammed (yet again) for fossil fuel contracts despite
Digiday on LinkedIn: Marketing Briefing: Why agency execs believe
![Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum](https://images-cdn.ispot.tv/ad/7dte/default-large.jpg)
Goldwater Law Firm TV Commercial 'Pradaxa'
![Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum](https://civicscience.com/wp-content/uploads/2020/03/joshua-earle-X_roZ7toBJY-unsplash.jpg)
Digital Ads Might Be Getting More Relevant (But Not So Much During
![Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum](https://d6u22qyv3ngwz.cloudfront.net/ad/7xSy/visionworks-perfect-pair-small-3.jpg)
Visionworks TV Spot, 'Perfect Pair'
![Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum](https://i.ytimg.com/vi/9mwXI-dDZfE/sddefault.jpg?v=64ee391e)
Is Bad News Good News? With Tony Greer
de
por adulto (o preço varia de acordo com o tamanho do grupo)