The unboxing phenomenon
Descrição
Wondering what unboxing is? It's a trend arising from the fascination of opening a package, where the packaging becomes the protagonist, it is a brand new experience.
![The unboxing phenomenon](https://inside-packaging.nridigital.com/inside-packaging/packaging_jul19/the_art_of_unboxing_five_companies_providing_the_best_packaging_experience/209663/Bento.960_0_1.jpg)
The art of unboxing: five companies providing the best packaging experience - Inside Packaging, Issue 47
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Why Unboxing Videos Are Great for Your Business - PakFactory Blog
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Is your packaging worthy of 'unboxing'?
![The unboxing phenomenon](https://miro.medium.com/v2/resize:fit:1400/1*m-8dwYgPqJ5bGxoj6S4DEA.jpeg)
Unboxing the Unboxing Experience: Why Are Unboxing Videos So Popular?, by Mehboob Khan
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Unboxing videos: understanding the hype & tips for packaging success
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Unboxing experience in eCommerce, more than order delivering
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The Unboxing Experience: Exploration and Design of Initial Interactions Between Children and Social Robots
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Why the phenomena of unboxing is so popular online
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