The Story Behind the National Championship Logo – Clemson Tigers Official Athletics Site

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If there hadn’t been bad weather in Orlando that fateful day in June 2017, Clemson graduate and graphic designer T.J. Harley may never have been the one to design the 2018 National Championship logo for his alma mater. Harley had just flown into Orlando for a college athletics conference and headed to baggage claim to pick up his luggage. Because of the bad weather, the airline wasn’t bringing bags off the plane and so he was stuck waiting. Good thing, because waiting for luggage alongside him was Clemson Athletics licensing director Tim Match. Harley and Match had worked together previously when Harley was the creative director at the Collegiate Licensing Company (now IMGCL), which had Clemson as a client. The news in baggage claim came that there would be a long delay before passengers could get their luggage. “Let’s go grab a bite to eat and catch up,” Match told Harley.