How Pizza Hut stopped innovating its pizza and fell behind
Descrição
Twenty years ago, Pizza Hut was an innovation powerhouse. It employed food scientists who patented crusts that didn’t break down when mixed with garlic and trotted out blockbuster products like BigFoot, the Edge, and the Triple Decker. When the chain launched Stuffed Crust in 1995, the stock for Pepsi, its then-parent, increased about 50% over the next year; the
Pizza Hut's multi-decade reign in the pizza sector could come to an end in 2018
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Pizza Hut: From Humble Beginnings to Global Pizza Sensation
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