Elon Musk's decades-long 'X' obsession is behind Twitter rebrand
Descrição
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Inside Elon Musk's 25-year history and obsession with the letter X as he prepares to rename and rebrand Twitter
Elon Musk's Clumsy Twitter Rebrand to 'X' Draws Mockery, Falls Flat on Its Face
![Elon Musk's decades-long 'X' obsession is behind Twitter rebrand](https://cdn.theatlantic.com/thumbor/Ik82YyVT3ZMwtzhVMAkxiNDLcSY=/0x0:2000x1125/1600x900/media/img/mt/2023/07/twitter_X_horz/original.jpg)
Three Explanations for Elon Musk's X - The Atlantic
![Elon Musk's decades-long 'X' obsession is behind Twitter rebrand](https://hackernoon.imgix.net/images/kOGh8yb1TiVOy67Rvji043cXEXj1-f093vik.jpeg?w=1200&q=75&auto=format)
Elon Musk's Trajectory As a Stochastic Vector in Four Space
![Elon Musk's decades-long 'X' obsession is behind Twitter rebrand](https://www.usmagazine.com/wp-content/uploads/2023/07/Twitter-Rebrands-to-X-Elon-Musk-Ditches-Iconic-Bird-Logo.jpg?crop=0px%2C0px%2C1366px%2C772px&resize=1200%2C675&quality=86&strip=all)
Twitter Rebrands to 'X,' Elon Musk Ditches Platform's Iconic Bird Logo
![Elon Musk's decades-long 'X' obsession is behind Twitter rebrand](https://media.radaronline.com/brand-img/W4WGTnOQt/0x0/cnn-elon-musk-rebranded-twitter-warped-disfigured-loathsomejpg-1690284613495.jpg)
CNN Unloads On Elon Musk, Calls Rebranded Twitter 'Warped and Disfigured
The History Behind Elon Musk's 'X' Logo That May Replace Twitter
![Elon Musk's decades-long 'X' obsession is behind Twitter rebrand](https://media.cnn.com/api/v1/images/stellar/prod/230517080159-elon-musk-cnbc.jpg?c=original)
Twitter's rebrand is the next stage in Elon Musk's vision for the company. But does anyone want it?
![Elon Musk's decades-long 'X' obsession is behind Twitter rebrand](https://foreignpolicy.com/wp-content/uploads/2023/07/TWITTER-X-WECHAT-MUSK-GettyImages-1557551312.png?w=1500)
Twitter's Rebrand as Everything App X Is Doomed
![Elon Musk's decades-long 'X' obsession is behind Twitter rebrand](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2Fcontent%2F20230728045520_Elon+Musk.jpg&h=570&w=855&q=100&v=20170226&c=1)
Twitter: Is Elon Musk the biggest obstacle for advertising on X?, Analysis
![Elon Musk's decades-long 'X' obsession is behind Twitter rebrand](https://techcrunch.com/wp-content/uploads/2023/07/x-twitter-1.jpg)
Here's why Elon Musk's rebranding of Twitter to 'X' is good, actually
![Elon Musk's decades-long 'X' obsession is behind Twitter rebrand](https://i.kinja-img.com/image/upload/c_fill,h_180,pg_1,q_80,w_320/496aa751e6591d9f530cb15f25d43b28.jpg)
Why Elon Musk might rebrand Twitter using the X he's obsessed with
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