Coca-Cola Cancels Campaign Due to Translation Blunder
Descrição
Coca-Cola has been forced to cancel a Canadian advertising campaign that combined randomly generated English and French words and displayed them on the inside of bottle tops after an woman in Edmonton, Canada received one that said “You Retard.”
Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.
Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.
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