Ryan's World's Latest Brand Expansion Is A Virtual World Within Roblox - Tubefilter

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The latest brand expansion for Ryan’s World, the kids' entertainment conglomerate, arrives this weekend on user-generated gaming platform Roblox, where nine-year-old phenom Ryan Kaji will debut his very own virtual world. Ryan’s World in Roblox launches tomorrow, and was developed by Sunlight Entertainment, the production studio owned by the Kaji family, and Pocket.watch Games -- the gaming division of Kaji’s exclusive studio partner, Pocket.watch. The partnership marks another first for Ryan, Pocket.watch says -- the first time that a major creator has built a digital world within Roblox, which hosts user-generated games of all genres. The world, billed as a virtual theme park for all things Ryan, will enable players to interact with their favorite characters from the Ryan’s World universe -- including Ryan himself. Tomorrow at 1 pm ET, for instance, to celebrate the launch, Kaji and various characters will be appearing within the game to dispense exclusive items to early players. The latest brand expansion for Ryan’s World, the kids' entertainment conglomerate, arrives this weekend on user-generated gaming platform Roblox, where nine-year-old phenom Ryan Kaji will debut his very own virtual world.