Banana shippers step up marketing games, 2019-02-21

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For a fruit as well-known as the banana is, it’s crucial for individual brands to market aggressively to differentiate themselves from their competitors. And retailers need to be on the lookout for innovative merchandising and branding solutions that can add interest and reinvigorate a long-established category workhorse. Getting the message out Coral Gables, Florida-based Del Monte Fresh Produce has active social media channels where the company showcases its products and regularly highlights how consumers can enjoy bananas, says Dennis Christou, the company’s vice president . . .
For a fruit as well-known as the banana is, it’s crucial for individual brands to market aggressively to differentiate themselves from their competitors.